The fashion duel - Greenpeace

May 14th, 2013 | By masino

The Amazon rainforest in Brazil and the latest Indonesian forests burn and are destroyed every day.
The rivers and lakes in China and Mexico are contaminated and poisoned fish. Do you know why?

• INDUSTRY SKIN deforestation THE AMAZON
• DESTROY THE PRODUCTION OF PAPER TIGER HABITAT OF SUMATRA
• TEXTILE INDUSTRY pollutes the rivers

This is why Greenpeace has launched a new challenge in Milan during the Fashion Week ... " The fashion duel "... watch the video and visit the website to learn more.
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Tags: Direct Marketing , Fashion , Greenpeace , Guerrilla , Milan , Nature , Save the planet , Social

ANAR Foundation - "Only for children"

April 30th, 2013 | By masino

Beautiful Ambient made in Spain by ANAR Foundation, an association that deals with assisting children and adolescents in a situation of risk .... thanks to a single telephone service throughout europe 116 111 that assists daily in a totally confidential all adolescents who suffer abuse.
For this reason it was decided to carry out an Ambient visible only from the boys ... how is this possible? Watch the video.
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Via virally

Tags: Ambient , Anara Foundation , Human Rights , Social Guerrilla , Spain

The Truck Slavery - SLAVERY STILL EXISTS

April 23rd, 2013 | By masino

Unfortunately slavery still exists and affects something like 27 million people (80% women) and 161 countries around the world.
There are many associations that are fighting daily to overcome the problem ... as the movement END IT that has made ​​this action in Atlanta ...
a truck with transparent walls went through Atlanta transporting women enslaved and beaten up ...
A symbolic journey to the stage that on the 6th of April it hosted the NCAA Final Four and about 60,000 spectators unaware of the fact that in this type of event occurs the largest number of atrocities of this kind.
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Via Bloguerrilla

Tags: Atlanta , END IT mevement , Guerrilla , NCAA , Slavery , Truck

WWF Guerrilla Social - Clearing a Football pitch During Live Game

April 8th, 2013 | By masino

Every 4 minutes in Brazil, unfortunately, an area as large as a football field is cut down and to show what and raise public awareness of the WWF wanted to make a huge play unconventional women's football during the game between Brazil and Denmark, changing the color from green to brown field from the 4 'minute of the second half. A symbolic gesture accompanied by a banner ad at the end of informing the public about the reason for this initiative.
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Via Bloguerrilla

Tags: Brasil , Futbol , Save the Three , Social Guerrilla , WWF

Headlight Message - Social Guerrilla

March 18th, 2013 | By masino

Unfortunately, fatal accidents often occur during the night and that's why the founding Thai Health Promotion Foundation has decided to build this guerrilla campaign in Thailand, by placing stickers on the headlights of the cars.
Country: Thailand
Company: Thai Health Promotion Foundation
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Via Buzzilla

Tags: Accident , Guerrilla , Sticker , Street Campaign , Thai Health Promotion Foundation , Thailand

Take Out Of Cosmetic Animal Testing - Lush Fighting Animal Testing

April 27th, 2012 | By masino

Lush is a British brand that produces cosmetics, also known as L to fight against animal testing ... not surprisingly fell back on the field with an Ambient within a window of a shop in London to denounce the testing that is done on the poor animals
A shocking event, but at the same time of impact, thanks to French artist Jacqueline Traide, which has been proposed as a guinea pig in front of passers totally stunned, the young woman has suffered multiple blows to attract attention to this problem and encourage them to engage with the brand to combat this serious phenomenon.

Here's the video

Tags: Ambient , Animal Testing , cosmetic , Jacqueline Traide , London , Lush

Amnesty International - Just Married

February 24th, 2012 | By masino

Beautiful street marketing campaign targata Amnesty International, who wanted to emphasize as in Belgium there is a lot of violence against women within the home environment.
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Via virally

Tags: AMNESTY INTERNATIONAL , belgium , Just Married , Social Guerrilla , Street Marketing , violence , woman right

The Howling Football - To support the European Animal Protection

February 20th, 2012 | By masino

Everyone knows that this year will be held the European Football Championships in Ukraine ... and not everyone will know, however, that the Ukraine is one of those states that clean up their streets killing animals ... especially dogs and cats.
So for people sensiblizzare was conceived action of ambient marketing as ingenious as engaging and exciting ... ETN eV has created a special soccer ball ... watch video
Really Beautiful!
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Via Buzzilla

Tags: Ambient , ETN eV , euro 2012 , Fifa , Howling ball , Social Campaign , Uefa , Ukraine

Amnesty International French against Guantanamo

January 11th, 2012 | By masino

For the celebration of the tenth anniversary of Guantanamo, U.S. prison for terrorists, Amnesty International France has made ​​a Ambient a bit special (a replica of the Statue of Liberty) to ask for the closure.
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Via PaperPlane

Tags: AMNESTY INTERNATIONAL , France , Guantanamo , Prison. Ambient

The Prostate Czech - Come here, little tushy! - Get checked before you get Czeched

October 11th, 2011 | By masino

A campaign challenging but at the same time to raise awareness about a serious problem that unfortunately affects the majority of adult men ... smokers and ... I'm talking about prostate cancer
Here's the gimmick unconventional made a few days ago in the Czech Republic, a character Branko, a little rugged, with a particular onesie and durable latex gloves went around the streets with the aim of exploring the anus of men ... were a little appalled
For more info visit the website
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Tags: Brank , cancer , Czech , Guerrilla , he's Prostate Cancer Foundation Dan Zenka , Prevention , Prostate , Social Campaign